Marketing Analyst €50k-€55k
| Location | Malta, Malta |
| Date Posted | 25/09/2025 |
| Category |
Information Technology | iGaming
|
| Job Type |
Full-time
|
Description
Exceptional Global iGaming Company, fantastic people, incredible offices, with a first class reputation, are looking for a Marketing Analyst.
This is a super chance for a Marketing Analyst to join a business passionate about its delivery, customers and Staff.
Typical Day:
• Develop and refine multi-touch attribution (MTA) models
• Implement, validate, and improve data-driven attribution
• Lead and maintain Marketing Mix Models (MMM)
• Design incrementality tests
• Build and maintain automated dashboards
• Enable real-time performance monitoring
• Present impactful insights and reports to marketing leaders
• Conduct deep-dive ROI analysis across a variety of marketing channels: Paid Social, Display, Affiliates, PPC,
SEO, Influencers, and Offline media
• Provide strategic recommendations on budget allocation
• Analyse the full marketing funnel and user segments
• Quantify the impact of creative, messaging, and placements on engagement and conversion
• Deliver post-campaign analysis with actionable recommendations
• Work closely with marketing operations to ensure accurate tagging, tracking, and data flow across platforms
like Google Tag Manager (GTM), GA4, MMPs, and CDPs.
Required Skills
• A strong command of marketing attribution methodologies
• Proficiency in data visualization tools (Power BI, Tableau, etc.)
• Hands-on experience with marketing platforms like Google Ads, Meta, AppsFlyer, SEMrush, GA4, etc.
• Familiarity with offline marketing measurement and geo-based lift modeling.
• Solid understanding of frameworks like ROAS, CAC, CLTV, and payback period.
• Background in statistical modeling and experimentation (e.g., uplift modeling, Bayesian A/B testing).
• Familiarity with affiliate analytics and tracking platforms.
